You’re listening to Jewish Latin Princess. I’m your host Yael Trusch. You hire an event planner to take care of all the details of your event and you know what else she takes care off, if she’s really good? She can navigate a lot of the personal relations and emotions that any big milestone involving family will bring to the surface. And that’s an art in and of itself. My guest, Adena Mark Kapon, Founder of A to Z Events Israel, is highly successful at this, and at delivering the most stunning events in the Land of Israel for clients.
Her clients come from all over the world with excitement and the normal tensions of not knowing how they will get it done. But done they will, at least if they work with Adena. She walks us through the beginning of her business and the natural growth process that has occurred. She didn’t jump head on, she took steps to learn the ropes before she went on her own and she was humble and confident to ask a lot of questions and seek advice along the way (something we all should do). How does she make the final decision when she’s wondering if she should take on a client or not? I wasn’t expecting this answer, but boy do I admire what she had to say! This and more from mother, wife, entrepreneur, Adena Mark Kapon.